Logos are important because logos are the face of the company. It gives customer the first impression of the company. Logos encourages the customers to use the hotel’s services and that helps in staying strong in the competitive market.
Types of Logo
There are many different types of logos such as:
A signature typeface gives voice and personality to the design. Typographic logos are more than capable of declaring themselves without the help of icons. It can also be used by hand-drawn lettering
Depicting With Basic Shapes
Symbols are visual shorthand of the company. An effective snares the attention of its target audience in a positive way.
Pairing Letters Harmoniously
A monogram is the initials used to represent a company name. Monograms can be built using letters taken directly from existing typeface. It also can be used by creating substitute part of a letterform.
4. Type + Symbol
This combination is cohesive and a good compositional unit. Suitable typeface will be added to the symbol to complement the logo design.
Enclosures From Basic Shapes
Enclosing With Decorations
Emblem is a sign, design or figure that identifies or represents something. Elaborate emblems by developing letters, images, patterns, decorations and bordering elements.
There are some things you should consider before choosing your logo:
The name of your hotel should be in the logo so it makes it easier for customer to recognize it.
- Target Audience
The logo design should be developed from your target audience. In this case, hotel owner’s target audience should be tourist and travelers.
Make sure the logo design is different and better from your competitors. Avoid plagiarism as this is a serious issue.
The palette-building methods presented are based on three easy-to-grasp components. Keep in mind the saturation: – the brightness or purity of a colour (intensity) and value: – the relative lightness or darkness of a hue on a scale from white to black. A logo should not have more than three colours. If you need help in colour choice, you can click here.
- Choosing Font
The font or lettering style is the key element in deciding hotel logo design. The logo of your font should convey personality and ambitions of your hotel business.
Hope this guides help you in choosing the right logo for your hotel.