Hello Softinn users!

Benchmarking on Google Analytics lets you compare your website performance with aggregated, anonymized data from similar businesses, helping you spot opportunities and areas to improve.

Check out this video to learn more about how to use Benchmarking on Google Analytics.

Steps to Set Up Google Benchmarking on Google Analytics:

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Follow the guidelines below:

Step 1 : Go to Google Analytics

Step 2 : Select the right website analytics

Step 3 : On the Home page, find the Benchmarking badge on the top right of the overview card.

Step 4 : Choose the correct benchmarking peer group.

Step 5 : Turn on the toggle to turn on Benchmarking.

**Notes:

• If the benchmarking is turned on, the benchmark will appear in the overview card for metrics which are available.

Let’s start using Benchmarking on Google Analytics to obtain insights and improve your website now! 🙂