LetsGoHoliday.my Hosts Workshop targets small hotels and homestay owners to learn and understand how to convert “lookers” into “bookers” through digital marketing. Participants can choose to attend either Day 1 or Day 2 or both.
In this workshop, you will learn:
Day 1 Program (2 Oct 2018)
- Good Copywriting for Property Listing
- Photography Tips
- Good Practices in Guest Check-In and Check-Out
- Calendar Management and Inventory Synchronisation across OTAs
- Google My Business
- Google Map Business Listing
- Google Business Customer Engagement and Offers
Digital Marketing - Facebook Marketing
- Create offers using Softinn Promo Codes system and marketing material using Canva
- Instagram Marketing
- Promoting Point-of-Interests (POI) to engage travellers and create offers to convert
Day 2 Program (3 Oct 2018)
- Customer Segmentation
- How to segmentize Customers
- Pricing strategy and Offers based on different customer segments
- Guest Measurement Systems and Handling Reviews
- Guest Satisfaction Survey
- Handling Negative Guest Reviews
- Demand and Revenue Management
- Market Segmentation and Pricing
- Variable Pricing and Dynamic Pricing impact on Revenue
- Official Website setup
- Setup a website (Blogger / WordPress)
- Install Booking Engine on Official Website
- SEM Googe Adwords
- Generate demand through Google Adwords
- Account Setup and Basic campaigns
+Track conversion using Softinn Extranet
For registration, please visit https://www.eventbrite.com/e/letsgoholidaymy-hosts-workshop-tickets-50552009421
For inquiries, you can Whatsapp us at +6012 6988172
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