6 Cara Kod Promo Dapat Meningkatkan Pendapatan Perniagaan Anda

Promosi merupakan sejenis taktik pemasaran yang digunakan untuk melanjutkan perniagaan anda dalam masa yang singkat.

Softinn Solutions telah mencipta sebuah sistem yang dapat memudahkan para peniaga untuk menbuat pelbagai kod promo. Hal ini membenarkan para peniaga untuk mengubahsuai kod promo mengikut keperluan pelanggan atau musim yang tertentu. Flesibiliti sistem kod promo ini membenarkan para peniaga untuk membuat promosi ikut kreativiti sendiri.

Contohnya, peniaga boleh membuat kod promo dan mengedarkan kepada para tetamu yang hadir ke MATTA Fair. Kod promo boleh dicetakkan atas kad perniagaan atau risalah, tetamu akan lebih berkemungkinan menyimpan kad atau risalah tersebut kerana kebanyakan tidak hairan dengan benda sebegini. Selain itu, kod promo juga boleh dicetak atas resit daftar keluar untuk tetamu hotel supaya mereka akan menyimpan resit tersebut dan lain kali tempah bilik di hotel yang sama.

Anda Mesti Promosikan Hotel dan Homestay Anda Di Online

Young man on the sofa with  digital promo code

Apakah Kebaikan Membuat Promosi bagi Hotel dan Homestay?

 1. Mempengaruhi atau menyeru pelanggan untuk membuat keputusan (Untuk Membuat Booking) 

Sebagaimana yang kita tahu, promosi bukan sesuatu yang akan tahan selama-lamanya. Teknik ini akan mempengaruhi sesiapa yang belum mencari hotel terasa akan peluang ini yang begitu susah didapati dan hanya datang sekali-sekala. Apabila anda menjalani promosi ini kepada customer, mereka akan lebih terpikat dengan hotel tersebut.

2. Menyebar melalui Rujukan dan Upsell 

Apa gunanya mempunyai bilik yang cantik dan perkhidmatan yang baik, sekiranya hotel anda tidak diketahui sesiapa pun. Bukankah ini membazirkan peluang untuk memajukan perniaggan anda? Dengan mengadakan promosi, anda boleh cuba memuat-naikkan maklumat promosi ini dalam media sosial seperti Facebook supaya pengguna social media akan berkongsi maklumat tersebut kepada lebih banyak pengguna lain.

Hal ini disebabkan mereka hendak memulakan satu trend baru dan dapat ‘like’ yang banyak daripada pengikut mereka dalam media sosial. Secara keseluruhannya, anda hanya perlu menjadikan promosi satu topik baru dan membiarkan pengguna media sosial untuk merebakkan khabar ini. Ada lagi yang penting ialah promosi anda perlulah menarik dan berbaloi untuk dikongsi.

3. Mencipta Perbezaan

Apabila hotel atau homestay anda mempunyai pakej baru atau baru dibuka, pemberian kod promo dapat menarik lebih banyak pelanggan untuk kunjungi. Anda juga mengatasi pesaing hotel lain dalam kawasan anda. Walaupun pemberian kod promo akan merendahkan margin keuntungan perniagaan anda, tetapi hotel atau homestay anda dapat dahului hotel lain kerana khabar mengenai promosi hotel anda akan merebak dengan cepat.

4. Musim penempahan bilik yang rendah

Di Malaysia, ada satu jangka masa di sekitar bulan Januari sehingga Mac di mana hotel dan homestay akan menerima jumlah tempahan yang agak rendah. Bagi mengatasi masalah ini, anda boleh membuat promosi untuk menarik perhatian mereka yang tidak bercadang untuk melancong dalam jangka masa tersebut. Pada zaman ini, orang ramai senang tertarik dengan gambar atau iklan yang mensyorkan promosi terhad. Malah, syarikat kapal terbang seperti Airasia akan menampilkan gambar-gambar tempat yang cantik bagi membuat orang rasa nak bercuti segera.

5. Peluang untuk menguji

Andai kata anda hendak tahu kalau fungsi baru dalam hotel akan padan dengan cita rasa tetamu, promosi dapat memberi serba sikit maklumat untuk meguji idea baru untuk pengubahsuaian hotel anda. Dari situ, anda boleh lihat sama ada idea tersebut berbaloi untuk membuat pelaburan dari segi masa dan wang bagi menjadikannya produk atau perkhidmatan tetap.

6. Mengalakkan lebih banyak orang tempah di laman anda berbanding daripada OTA (Online Travel Agency)

OTA (Online Travel Agency) seperti Traveloka, Agoda dan Expedia merupakan cara yang baik untuk mempromosikan nama hotel anda. Namun, kadar komisen yang dikenakan oleh pihak OTA semakin hari semakin tinggi. Apa yang lagi menjengkelkan ialah ada juga tetamu tetap yang masih menempah melalui OTA daripada tempah terus dengan hotel. Hal ini kerana mereka dah biasa menggunakan OTA dan juga anggap OTA memberi harga yang terendah.

Penggunaan kod promo bukan sahaja dapat mengalakkan pelanggan untuk menempah lagi dengan hotel tersebut, malah mereka akan rasa macam diberi pengutamaan sebagai pelanggan hotel anda.

Kod Promo Boleh Mendatangkan Banyak Manfaat, Tetapi Sebelum Anda Rasa Teruja…

Beberapa perkara yang anda perlu perhatikan semasa melaksanakan promosi untuk hotel atau homestay anda.

1. Memahami kos untuk menguruskan hotel anda

Sama ada margin keuntungan, kos operasi atau yang lain, pastikan anda jelas akan beberapa kos yang diperlu untuk menjalankan promosi dan juga kerugian yang dapat ditanggung supaya tidak menjejaskan perniagaan anda dalam jangka masa panjang. Jangan nak saing dengan hotel lain dan membuat promosi yang sama secara buta-buta. Walaupun anda dalam industri sama dan mungkin di tempat yang sama, kos untuk setiap hotel tetap berbeza tidak kira dari segi apa. Oleh itu, semua faktor yang berkenaan dengan promosi yang anda melaksanakan mestilah dapat menjana pulangan yang positif untuk perniagaan anda.

2. Kod Promo bukan penyelesaian untuk jangka masa panjang

Walaupun memberi kod promo mempunyai potensi besar untuk meningkatkan keuntungan business anda, tetapi jikalau produk atau perkhidmatan anda tidak sampai tahap yang tertentu, tiada kempen promosi yang dapat menjamin keberkesanan kod promo ini dapat bertahan lama. Sebabnya ialah kempen promosi hanya sebagai taktik sampingan untuk produk atau perkhidmatan yang baik.

Businessperson Hands Giving Gift Card To Other Businessperson

Apakah Kod Promo dan Bagaimana Kod Ini Berfungsi?

Kod promo merupakan satu kod yang boleh dimasukkan ke dalam laman web e-dagang untuk pelanggan memperoleh diskaun.

Kod promo biasanya mengandungi kombinasi huruf dan nombor untuk senang dibezakan. Kadang-kala, peniaga akan memberi kod promo yang berbeza untuk memilih yang mana lebih berkesan untuk mengeluarkan hasil yang ketara. Kod promo juga boleh diaplikasikan sebagai hadiah percuma atau hadiah kecil. Strategi ini akan lebih mengalakkan penggunaan produk atau perkhidmatan perniagaan anda. Mengikut penyelidikan daripada Claremont Graduate University, mendapat kod promo lagi menggembirakan daripada mendapat satu hadiah.

Apabila satu kod promo diisu, mereka dikatakan sedang memberi insentif kepada pelanggan untuk membeli. Hal ini sebenarnya memanfaatkan kedua-dua pihak. Dari sudut perniagaan, mereka masih mendapat keuntungan walaupun kadar harga yang dikenakan rendah kerana selagi ada pelanggan yang mengguna kod promo selagi itulah mereka akan dapat pendapatan. Dari sudut pelanggan pula, mereka dapat produk yang sama dengan harga yang murah.

Ada lagi satu perkara yang penting untuk perhatikan ialah kod promo boleh diaplikasikan untuk pelanggan baru atau pelanggan tetap. Anda cuma perlu jelas akan jenis pelanggan yang anda hendak menarik perhatian dengan promosi yang sesuai.

Menjejak usaha pemasaran dengan kod promo membolehkan sebuah perniagaan untuk lihat platform mana lebih banyak menarik perhatian pelanggan dan kadar penukaran lebih tinggi. Mengikut majalah Inc. , pemilik perniagaan dapat menjejak prestasi kempen pemasaran mereka dengan melihat keberkesanan kod promo yang digunakan.

Softinn Solutions telah mencipta sistem kod promo yang membenarkan para peniaga menyimpan pelbagai jenis kod promo ke dalam sistem tersebut dan sekaligus menjejak prestasi perniagaan anda. Hal ini adalah untuk memgalakkan para peniaga mengguna cara yang berbeza untuk mempromosikan perniagaan mereka. Anda boleh klik sini untuk membaca tentang bagaimana sistem kod promo berfungsi di Softinn Extranet. Klik sini untuk maklumat lanjut mengenai sistem kod promo and cara untuk menggunakannya bagi menbuat kod promo yang berbeza mengikut tema yang tertentu.

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Sila melayari homepage Softinn Solutions untuk tahu bagaimana Softinn membantu hotel dan homestay untuk berjimat lebih banyak dengan fungsi utama dalam Softinn Extranet. Apa yang lagi bagus ialah bayaran pendahuluan tidak diperlukan.

Softinn juga membantu hotel atau homestay membina laman web bersiap dengan sistem tempahan dan pembayaran supaya anda menguruskan perniagaan dengan senang.

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**Artikel di atas ditulis oleh Softinn Solutions**

Softinn Solutions Sdn. Bhd. merupakan syarikat teknologi pelancongan baru yang menghasilkan cloud-based sistem penempahan hotel untuk hotel butik dan sederhana. Mari lihat bagaimana kami membantu beratusan hotel untuk menguruskan perniagaan mereka dengan lebih mudah dan meningkatkan hasil jualan mereka.

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Softinn Solutions Sdn. Bhd. yang terdapat di Melaka, Malaysia

6 Ways To Boost Hotel Direct Online Booking in 2017

Hotels in Southeast-Asia have a lot of room for improvement in 2017 when it comes to converting direct online traffic. Most of the hotels still very much depend on OTAs (Online Travel Agency) like Agoda and Expedia to bring in sales for their hotel. OTAs services are very beneficial, more so if your hotel is not in a well-known tourist attraction where the location is not popular with tourist.

Another reason why hotels in this region prefer to list their hotels on OTAs is because OTAs are taking care of maintaining the website and the stuff that might seem complicated to many hotel owners who have used to run a traditional business.

Companies like Softinn Solutions are providing services which include building an interactive and modern looking website complete with booking engine for free for small and medium hotels in the region. You can get more hotel guests and increase your revenue by putting an effort towards attracting direct online booking through your own hotel website.

1. Spend More Effort and Resource In Promoting Your Own Hotel Brand

It is also known as the billboard effect. That is why you see many hotels have their own presence in social media like Facebook, Instagram, Twitter etc. That is why many hotels sign-up with OTA like Agoda and Expedia to get their hotels listed. Since travellers will search hotels through OTAs

Travellers today are stuffed with tonnes of information, with the internet at their fingertips, they can just search information about your hotel with ease.

Due to this reason, travellers will go to different social channels to do a survey before they decide to book your hotel. Here is where the strong influence of OTAs come to play. Try Google any hotel names you can think of and you will notice the top results are dominated by OTAs.

This is good news, isn’t it?

You may be wondering OTAs are helping hotel/ homestay/ lodge to market their brand and made their presence felt online. It just makes sense for the hotel to continue using service from OTAs. But there are something you as a hotelier should understand.

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Image from wisetiger

What hotel owner need to know:

  • OTAs don’t market your hotel for free.
    The fee is included in the commission paid to them by hotels. That is where OTAs get their budget to run an advertisement and get the travellers attention.
  • Hotel too dependent on OTAs will be forced to follow the rules set by OTAs.
    Including changes in the commission which might affect hotel’s profit margin.
  • OTAs are actually advertising for their own brand.
    In the future when travellers wanted to search for accommodation the first place they think of will be OTAs.

Therefore, hotels need to balance their business, instead of fully dependent on OTAs. A hotel can increase their web presence by building their own website which features their specialty.

Company like Softinn Solutions helps hotel increase direct hotel bookings by building hotel website complete with booking engine and payment gateway so hotel can fully focus on what they do best, provide the best service to travellers.

2. Have A Mobile-Friendly Official Website

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Image from Websitem


A study from Google
reveals that, in the past few years, conversion rates have grown more than 80% on a mobile travel site. This means more and more people are making decisions through their smartphones or mobile devices.

This comes as no surprise as smartphone sales grew 7% in the 4th quarter of 2016. This translate to a total of 1.49 million phones sold in the whole of 2016. Besides that, mobile data are getting more affordable and accessible by everyone, including those who are in developing countries.

In short, Google will update and tune their search algorithm to favour mobile-friendly sites.

The image above says it all. Let say you have two version of hotel booking websites, one is mobile friendly and another is not. The ranking will actually be different. The reason why Google will penalize non-mobile-friendly website by giving them a lower ranking is because they want smartphone users to have the best experience while browsing for information in Google Chrome browser.

Click Here To Check If Your Website Is Mobile-Friendly.

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Sample result generated by Google showing if the website is mobile-friendly.

3. Be Honest and Clear About All Hidden Costs

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When a potential customer visits your hotel website and decided to book through your website, the last thing you want to do is scare them off with surprise fees. Some of the hotel websites will only reveal the total amount on the checkout page after travellers have taken the trouble to insert all their details.

Some places collect travel tax, government tax, additional service tax etc. Make sure to display all the charges at the beginning when travellers select the room types instead of displaying at the checkout page. Many hotels still practice this method by adding substantial extra charges only at the very end of the purchase process.

If a potential customer leaves your official hotel website, the next place they will likely land on is an OTA to explore better deals, or worst, book through another hotel. Foregoing the revenue from optional extra charges can help you avoid losing the business to a competitive hotel. 

4. Run Targeted Discount, Promotion and Add-Ons

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image from: Softinn Solutions

One of the hotel direct booking strategies is running targeted promotion or discount.

The best part of having your own hotel website is you can run special promotions that are specially tailored to those who visit your hotel website. A promotion will quickly capture the web visitors attention and greatly increase their urge to not look for hotel elsewhere and book directly through the website.

Do you, as a hotelier, know your target group?

Every hotel has their own target audience. Whether it’s business, family, leisure, group travel etc. Hotel knows best where their potential travellers come from, and they will need to create specific promotion to cater to them. That is how hotel utilize and focus the resources on obtaining maximum bookings.

For example, if the hotel has a constant stream of returning guest every first week of March. The hotel can create a promo code printed on the receipt of those check-out guest. This will encourage hotel guest to book through your website instead of going through OTAs. Besides that, the hotel can also track and record how effective is the promo code by looking at how many returning guests actually uses the promo code. Even if they share the promo code with others it is considered as a referral, and the promotion campaign is a success.

Learn how you can increase hotel online booking by utilizing Promo Code System in your hotel website: 6 Ways Promo Code Can Increase Your Business Earning

5. Digital Marketing Effort

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image from SILC

Do not underestimate the power of your hotel official website.

A hotel website with good design, friendly user experience, clear display of command buttons like Book Now and Gallery will have made a good first impression to travellers when they visit your hotel website. It is most often the first impression a customer will get off your hotel and can win or lose you business.

  • Reply to all enquiries in social media, email.
  • Ensure hotel description, room types and amenities are up-to-date. Hotel can also highlight some added service like free parking and free breakfast.
  • Invest in your own marketing and brand. Allocate a budget to advertise your hotel brand online as well as offline.
  • Integrate with social channels like having a direct booking engine install in your hotel Facebook page to speed-up the booking process.
  • Use email newsletters to promote the offers that is only available on your own website. Research have shown that email marketing is 2 times more effective than cold email to obtain more hotel booking.
  • Google search those bloggers that have written about your hotel and leave a comment thanking them for the write-up and paste your hotel website in the comment section.

6. Human Interaction Can Never Be Replace

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Image from hotelogix

Use your front desk as a point of contact.

Ensure your staff especially the front desk/ receptionist are well educated to promote direct online hotel booking. Besides that, they have to be well informed about the latest offers and deals that can only be redeemed through online hotel booking website.

Companies like Airbnb are making it big not just because their platform can connect travellers to the right accommodation, but also ensure the quality of the host is as good as 5-star hotel customer service. With human interaction, it makes the journey even more memorable.

Even though more and more activities are done online, a successful hotel will always provide no other technology can replace, engaging customers and keeping them happy is the name of the game in the hotel industry.

Are you deciding to have your own hotel website? Find out more by reading What Are The Criteria Of Good Instant Booking Engine For Hotels.

or Head over to Softinn Solution homepage to learn how Softinn helps small and medium hotels and also homestays save more by having all the essential functions in the Softinn Extranet. The best part is there is no upfront payment needed.

Softinn helps hotel or homestay build a website with booking engine and payment system so that merchants can focus on running their business without much hassle.

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Website build by Softinn

**Above Article is Written by Softinn Solution**

Softinn Solutions Sdn. Bhd. is an emerging travel technology company that develops a cloud-based hotel reservation system for small and medium-sized hotels. Learn how we help hundreds of hotels better manage their business and increase sales.

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Softinn Solutions is Headquartered in Melaka, Malaysia.

6 Ways Promo Code Can Increase Your Business Earning

Promotion is a form of marketing tactic used to boost business in the short term.

Softinn Solution has developed a system for merchant to enable merchants to easily and accurately create many specialise promo code. It is to cater to different occasions and different customer segments. The flexibility of the promo code system developed by Softinn Solution enables merchants to be creative with running the promotion.

For example, merchant can create a promo code to be distributed to random guest during MATTA Fair. The promo code can be printed on the business card or brochure, guest will more likely to keep the business card or brochure. Another example will be to print the promo code on the checkout receipt for hotel guest so that they will keep the receipt and have higher chances of booking the same hotel in the future.

Young man on the sofa with  digital promo code

What Are The Benefits Of Using Promotion for hotel and homestay?

  1. To strengthen and drive customer decision making

In people’s mind, promotion is something which will not last forever, this will create a sense of scarcity to those who have not made up their mind to decide which hotel to go to when planning a holiday. When a promotion is presented to travellers it creates an imbalance decision in their mind and shifts their decision towards hotel which offers discounts.

  1. Spread through Word-of-Mouth and Upsell

Having a nice place to stay and good service is one thing, but if travellers do not know about your hotel or homestay, the effort of building a good business might go to waste. By running a promotion and posting it on social media, it will prompt social media users to take notice and possibly share the content to more users. Besides that, having promotion is something social media users are willing to share as it creates value for them as well when they can have more likes from their followers. The idea is to start the topic and let social media users pick up the information and make it viral. Of course, the promotion has to be attractive and worth sharing.

  1. Create differentiation

When your hotel or homestay has a new package to offer or when a new hotel is launch. Offering promo code will make your announcement more easily engage with the audience. This will set you apart from other hotels in the same area. Even though offering promo code means lower profit margin for your business but the effect of the promotion will enable the news to spread to more people with ease. Besides that, having more people to book your hotel in the early stage will enable you as a business owner to collect more feedbacks and improve the business.

  1. To cover low-season period

In Malaysia, there are certain periods when hotel and homestay will experience a lower booking rate and this will usually happen around the first quarter of every year. During this period, hotels can create promotion to attract the attention of those travellers who are not planning to travel during this period. People are easily affected nice pictures and ads these days. Even airline companies are putting up nice sceneries of certain countries to attract people’s attention and implant the message in their mind that they need to travel now.

  1. Create testing opportunity

Let say you have a new room being offered or new features in your hotel and you would like to know if the travellers will like it. Promotions can provide a limited time window to test for new ideas and measure them. Promotion enables you to figure out whether they are worth the additional investment of time and money to make it a permanent products or services.

  1. Lure more people to book on your site rather than OTA

OTA (Online Travel Agency) is a good way to promote your hotel brand name. However, the commission charged by OTA is getting higher and higher. Another annoying fact is some repeat or regular customers still booked through OTA rather than directly. This is because travellers behaviour has been trained to booked through OTA because in their mind they think they are getting the best price. Running promo code giveaway will not just encourage them to return to your hotel but also give them an impression that they are important as a customer.

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Promo Code Can Work Wonders, but Before You Get Too Excited…

There are few things you should take note of when implementing promotion for your business.

  1. Know your numbers

Be it profit margin, operating cost and so on. Make sure you know what is the cost of running a promotion and what is the acceptable loss your business can take in the short term so that in the long term it will create more value to your business. Also, do not blindly imitate a promotion your competitor is running. Even though you are in the same industry and probably the same location, the cost of each business can be unique to the business alone. Factor in all the cost before implementing the promotion that can generate a positive return for your business.

  1. Promotion code is not a long-term solution

Even though giving out promo code will potentially see an increase in your business, however, if the product or service offered by your business is not up to standard, no promo code or marketing campaign can help sustain it in the long run. The reason is simple, promotion campaign is just a supplementary to a good product or service offered by a business.

Businessperson Hands Giving Gift Card To Other Businessperson

What Are Promotional Code (Promo Code) And How They Work?

Promotional code, or promo code for short, is a code which can be inserted into the e-commerce website to obtain a certain percentage of discount for the product. Promo code is usually made up of a combination of numbers and letters to let business differentiate them.

Sometimes a business can give out multiple promo codes to test which is more effective in generating results. Promo code can also apply in terms of giving free gifts or small gifts when they present the code. This marketing strategy essentially gives customers another strong reason to use a business’s product or service. An interesting fact from a study done from Claremont Graduate University, getting a promo code is more enjoyable than getting a gift.

When a business issue a promo code, they are providing the customer with an incentive to buy. It will benefit both the customer and business. From a business point, even though it has a lower price tag but it will prompt more people to spend their money and thus increase the revenue. From the customer side, they get the same product but at a cheaper rate.

Another important thing to note is that promo code works well with both new and returning customers. Business just has to create the right marketing campaign to target the right audience.

Tracking marketing effort with promo code enables a business to carry out a test to see which platform are generating a higher rate of traffic and also conversion. According to Inc. magazine, a business owner can track the effectiveness of their marketing campaign by using promo code.

Softinn Solution has created a promotional code system that allows merchants to have multiple promo codes embedded into the system and they can then use to track their business performance. This allows the merchant under Softinn to have a broader marketing approach and encourage merchant to have different methods of promoting their business. Merchants can click here to check out how the promo code system works in Softinn Extranet. Click here for the explanation about the description of the promo code system and how you can utilise it to create different promo code for different occasions.

promo code

Head over to Softinn Solution homepage to learn how Softinn help small and medium hotels and also homestays save more by having all the essential functions in the Softinn Extranet. The best part is there is no upfront payment needed.

Softinn helps hotel or homestay build website with booking engine and payment system so that merchants can focus on running their business without much hassle.

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**Above Article is Written by Softinn Solution**

Softinn Solutions Sdn. Bhd. is an emerging travel technology company that develops a cloud-based hotel reservation system for small and medium-sized hotels. Learn how we help hundreds of hotels better manage their business and increase sales.

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Softinn Solutions is Headquartered in Melaka, Malaysia.